Snowden’s leak, Brazilian civil rights framework for the internet and the threat to IBM’s business model
Conteúdo do artigo principal
Resumo
In 2013 Internet Bill was under discussion in the Brazilian Congress, but after Edward Snowden leaked National Security Agency (NSA) espionage on several top officials of many governments, among them Brazil, President Dilma decided to completely change the Bill and asked to the Congress “constitutional urgency” to vote it. Fabio Rua, Head of Government and Regulatory Affairs at IBM Brazil, faces the challenges of dealing with a new government proposal that could jeopardize IBM’s new business model based on cognitive solutions. This case provides a complex setting that allows to discuss connections between corporate strategy and corporate lobby, nonmarket strategies, stakeholder analysis, business-government relations and corporate diplomacy.
Downloads
Detalhes do artigo
Este trabalho está licenciado sob uma licença Creative Commons Attribution 4.0 International License.
A FGV EAESP Pesquisa e Publicações detém os direitos patrimoniais dos artigos que publica, inclusive os de tradução e adota a Licença de Atribuição (BY) do Creative Commons (http://creativecommons.org/licenses/by/3.0) em todos os trabalhos publicados, exceto quando houver indicação específica de outros detentores de direitos autorais. Em caso de dúvidas, solicitamos consultar a Redação (gvcasos.redacao@fgv.br).