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Author Details
Author Details
De Oliveira, Mauro José, University Center of FEI, São Paulo, Brazil, Brazil
- Scientific papers
Brand building through consumer-brand engagement and co-creation in Brazil: the role of social media marketing
Abstract
Praia de Botafogo, 190, 10º Andar, Sala 1032
CEP 22253-900, Rio de Janeiro, RJ, Brasil
Tel.: (55) (21) 2551-4658, Fax: (55) (21) 2552-4898