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Author Details
Author Details
de Abreu Maciel Castro, Marfisa Carla, Universidade de Fortaleza, Brazil
CLAV 2019
- Scientific papers
TOP OF MIND e BRAND EQUITY das marcas de refrigerante na percepção dos consumidores em redes sociais
Abstract
Praia de Botafogo, 190, 10º Andar, Sala 1032
CEP 22253-900, Rio de Janeiro, RJ, Brasil
Tel.: (55) (21) 2551-4658, Fax: (55) (21) 2552-4898