Procedural model in the evaluation of public policy through gamification

Abstract

This article proposes a procedural model designed to optimize the experience of citizens in decision making of public policies through gamification. The study assumes that gamification is motivating and contributes to in­crease involvement within a specific area. In this case, gamification is used to encourage citizens’ engagement in decision-making, based on three models of public policies evaluation that incorporate civic participation in three different roles: auditor, passive and active. Applying the Delphi methodology, the results of reliability and internal consistency show that experts attribute higher value to the model of active participation using gamification. In conclusion, the model designed opens a new area of knowledge within public policies evaluation, embedded in the interactivity of the media context.