Published: 2014-07-01

Editorial

Editorial

Eduardo Diniz

351

PDF (Português (Brasil))

Articles

What is the use of a single-case study in management research?

Fábio Luiz Mariotto, Pedro Pinto Zanni, Gustavo Hermínio Salati Marcondes de Moraes

358-369

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Social marketing and the promotion of structural changes on breastfeeding

Oliva Maria Dourado Martins, Arminda Maria Finisterra do Paço, Emerson Wagner Mainardes, Ricardo Gouveia Rodrigues

370-380

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The role of the BSC in managing innovation

Fábio Frezatti, Diógenes de Souza Bido, Ana Paula Capuano da Cruz, Maria José de Camargo Machado

381-392

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Satisfaction: the determinant of tourist destination familiarity

Enrique Marinao Artigas, Eduardo Torres Moraga, Coro Chasco Yrigoyen

393-404

PDF (Español (España))

Portfolio optimization: efficiency analysis

Paulo Rotela Junior, Edson de Oliveira Pamplona, Fernando Luiz Riêra Salomon

405-413

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Knowledge sharing in an automobile project: the new Ford Ecosport in Brazil

Renelson Ribeiro Sampaio, Francisco Uchoa Passos, Victor Assis

414-428

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Social embeddedness in supply chain and its paradoxical impact on operation performance

Luciano Rossoni, Guilherme Silveira Martins, Ricardo Silveira Martins, Rebecca Impelizieri Moura da Silveira

429-444

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Work values of researchers in a Brazilian organization

Marília Cammarosano, Fernando César Almada Santos, Francisco Antônio Rojas

445-457

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Essay

The social impact of research in business and public administration

Giovanna de Moura Rocha Lima, Thomaz Wood Júnior

458-463

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Book review

Ethics and the market: what is in play?

Gabriel Aguiar de Araújo, Josir Simeone Gomes

464-465

PDF (Português (Brasil))