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Cheung, Man Lai, <span>Division of Business and Management, Beijing Normal University-Hong Kong Baptist University United International College, China</span>, China

• CLAV 2018 - Artigos - Científicos
  Brand building through consumer-brand engagement and co-creation in Brazil: the role of social media marketing
  Resumo  PDF  PDF
• CLAV 2019 - Artigos - Científicos
  Consumers’ Online Brand Related Activities on WeChat: The Role of Social Media Marketing Efforts
  Resumo  PDF