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Pires, Guilherme D., <span>Newcastle Business School, University of Newcastle, Australia</span>, Austrália

• CLAV 2018 - Artigos - Científicos
  Brand building through consumer-brand engagement and co-creation in Brazil: the role of social media marketing
  Resumo  PDF  PDF
• CLAV 2019 - Artigos - Científicos
  Consumers’ Online Brand Related Activities on WeChat: The Role of Social Media Marketing Efforts
  Resumo  PDF