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Botelho, Delane, Fundação Getúlio Vargas, Brasil
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CLAV 2012 - Artigos - Texto Completo
Confusão por Excesso de Informação e Disposição a Pagar
Resumo -
CLAV 2019 - Artigos - Científicos
Brand Activism in Social Media: The Effect of Sarcastic and Explanatory Responses and Social Identity on Consumer Brand Attitude
Resumo PDF -
CLAV 2019 - Artigos - Científicos
Augmented Reality in Marketing: Propositions for Future Research
Resumo PDF -
CLAV 2020 - Artigos - Científicos
I Want to Pay more But I Don’t Remember What You Just Said: Augmented Reality Effects on Attitude, Willingness to Pay and Memory Recall
Resumo PDF