Kamiya, Annaysa Salvador Muniz, Centro Universitário da FEI, Brasil
CLAV 2019 - Artigos - Científicos
Augmented Reality in Marketing: Propositions for Future Research ResumoPDF
CLAV 2020 - Artigos - Científicos
I Want to Pay more But I Don’t Remember What You Just Said: Augmented Reality Effects on Attitude, Willingness to Pay and Memory Recall ResumoPDF