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Repositório FGV de Conferências

Perfil do Autor

Cheung, Man Lai, <span>Division of Business and Management, Beijing Normal University-Hong Kong Baptist University United International College, China</span>, China

  • CLAV 2019 - Artigos - Científicos
    Consumers’ Online Brand Related Activities on WeChat: The Role of Social Media Marketing Efforts
    Resumo  PDF