Batista, Juliana Moreira, Fundação Getulio Vargas, Brasil

• CLAV 2019 - Artigos - Científicos
  Brand Activism in Social Media: The Effect of Sarcastic and Explanatory Responses and Social Identity on Consumer Brand Attitude
  Resumo  PDF
• CLAV 2019 - Artigos - Científicos
  Augmented Reality in Marketing: Propositions for Future Research
  Resumo  PDF