Lopes, Evandro Luiz, Universidade Nove de Julho e Universidade Federal de São Paulo<br />

• CLAV 2019 - Artigos - Científicos
  THE ROLE OF ETHICAL PROBLEMS RELATED TO A BRAND IN THE PURCHASING DECISION PROCESS: AN ANALYSIS OF THE MODERATING EFFECT OF COMPLEXITY OF PURCHASE AND MEDIATION OF PERCEIVED SOCIAL RISK
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