Temas de destaque na pesquisa em transformação digital: Evidências de estudo bibliométrico e análise de conteúdo

Conteúdo do artigo principal

Ana Lucia Figueiredo Facin
Ana Paula Franco Paes Leme Barbosa
Cristiane Matsumoto
Ana Flavia Safady da Gama Cruz
Mario Sergio Salerno

Resumo

A transformação digital (TD) desponta na discussão sobre tendências em diversas indústrias, principalmente na criação de valor por meio da inovação de produtos, serviços e na forma de negociá-los. A TD apresenta novos desafios às organizações e, para identificar os principais, esta pesquisa visa responder: Qual é a estrutura da literatura sobre TD e quais temas ganharam destaque nos últimos cinco anos? A pesquisa foi conduzida por meio de revisão sistemática da literatura com: estudo bibliométrico e análise do conteúdo. O estudo bibliométrico destacou as seguintes discussões: renovação estratégica em meio à TD; implementação de tecnologias na Indústria 4.0; digitalização para habilitar ofertas de servitização; TD como impulsionador de  inovação nos modelos de negócios; gestão da inovação digital; e TD alterando a experiência dos consumidores. As análises podem ser úteis para apontar caminhos para novas pesquisas e para ressaltar questões importantes para tomadores de decisões em empresas que desejam usufruir dos benefícios da TD.

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FIGUEIREDO FACIN, A. L. .; FRANCO PAES LEME BARBOSA, A. P. .; MATSUMOTO, C. .; SAFADY DA GAMA CRUZ, A. F. .; SALERNO, M. S. . Temas de destaque na pesquisa em transformação digital: Evidências de estudo bibliométrico e análise de conteúdo. RAE-Revista de Administração de Empresas, [S. l.], v. 62, n. 6, p. e2021–0112, 2022. DOI: 10.1590/S0034-759020220602. Disponível em: https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/86715. Acesso em: 26 set. 2022.
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