Economia compartilhada na prática: Estudo exploratório sobre aceitação e uso de plataformas digitais para a redução do desperdício de alimentos

Conteúdo do artigo principal

Laís Moltene
Renato J. Orsato

Resumo

Este artigo aborda a questão da redução do desperdício de alimentos por meio de  plataformas digitais de economia compartilhada, as quais promovem o compartilhamento por meio da doação, venda e troca de alimentos excedentes entre instituições, estabelecimentos comerciais e consumidores finais, melhorando a acessibilidade e a segurança alimentar. Para ter sucesso, essas plataformas precisam ser aceitas pelo mercado, mas pouco se sabe sobre os fatores de aceitação e uso dessas plataformas. Portanto, o estudo apresentado neste artigo identifica os fatores que influenciam a aceitação e o uso de tais plataformas. A Teoria Unificada Estendida de Aceitação e Uso de Tecnologia (UTAUT2) foi utilizada como base teórica para o desenvolvimento de um estudo de caso incorporado na plataforma Ecofood. Além da coleta de dados secundários, foram realizadas entrevistas e observações diretas em duas cidades do Sul do Brasil. A expectativa de esforço foi identificada como principal fator para o comportamento de uso, e dois novos fatores (confiança e gratidão) foram identificados como fatores que influenciam o comportamento intencional e uso da plataforma. Três proposições foram desenvolvidas para resumir as descobertas e guiar pesquisas futuras.

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MOLTENE, L. .; J. ORSATO, R. Economia compartilhada na prática: Estudo exploratório sobre aceitação e uso de plataformas digitais para a redução do desperdício de alimentos. RAE-Revista de Administração de Empresas, [S. l.], v. 61, n. 5, p. 1–20, 2021. DOI: 10.1590/S0034-759020210508. Disponível em: https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/84437. Acesso em: 19 maio. 2022.
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