Empreendedorismo como ativismo? Resistindo à gentrificação em Oakland, Califórnia

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Alison Hope Alkon


Este artigo investiga a política cultural de empreendedorismo como uma forma de oposição à gentrificação em Oakland, Califórnia. Com base no trabalho fundamental de Watkins e Caldwell (2004), examino a relação entre projetos políticos – resistindo à gentrificação e disparidades raciais e econômicas – e o que significa, em termos culturais, a presença permanente de uma comunidade em meio ao deslocamento físico e a glorificação dos recém-chegados. Com base em 30 entrevistas com funcionários de organizações sem fins lucrativos de justiça alimentar, empresas sociais e agências governamentais relevantes da cidade, defendo que ativistas promovam o empreendedorismo de base alimentar a fim de criar empregos e oportunidades de negócios para residentes de longa data que possam permitir-lhes permanecer na sua cidade natal. Ao fazê-lo, desta­cam-se as contribuições de comunidades de longa data para as diversas culturas alimentares de Oakland, num momento em que essas comunidades estão sendo desvalorizadas e deslocadas. No entanto, os valores das propriedades estão aumentando tão rapidamente que mesmo essas oportunidades não asseguram que as comunidades de longa data possam permanecer. Por esse motivo, concluo oferecendo exemplos de ação direta e advocacia política que podem complementar essas abordagens empresariais.  


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ALKON, A. H. Empreendedorismo como ativismo? Resistindo à gentrificação em Oakland, Califórnia. RAE-Revista de Administração de Empresas, [S. l.], v. 58, n. 3, p. 279–290, 2018. DOI: 10.1590/S0034-759020180308. Disponível em: https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/74970. Acesso em: 31 maio. 2023.


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