RSS 1.0FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional
FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional
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Rent seeking and business organizations: an explanatory study of business organization’s role during Brazil’s trade liberalization era
2017-03-13Brazil partially shifted from state-led development to market economy following its switch to democracy. This affected the economy in two ways: first the state initiated a wave of privatization in the wake of the fiscal ... -
Luxury strategy of perfume brands in emerging markets: an exploratory study of luxury brands in the perfumes sector in Brazil
2016-12-20In recent years, emerging markets – considered the lead countries of the ‘developing world’ – have been outgrowing developed countries within the scope of the luxury market worldwide. Consequently, these new markets represent ... -
The role of microfinance for housing repair for low-income households in the United States
2017-01-19Ever since microfinance gained popularity in the United States in the early 1990s, American microfinance institutions (MFI) have been trying to figure out how microfinance fits in the American financial system. Initially, ... -
Social cause marketing & women empowerment: explanatory case study of a women empowerment cause-related marketing initiative in Brazil
2016-11-16Cause-related marketing may offer opportunities that can contribute to women’s empowerment while having a positive impact on companies leading such programs. This paper seeks to broaden the existing understanding of women ... -
Country of origin effect: evidences from European consumers' of a Brazilian fashion brand
2016-12-20This study aimed to better understand the European consumers’ behavior towards a foreign unfamiliar brand from a developing country based on the real internationalization case study of a Brazilian fashion brand (Osklen). ... -
Blue ocean strategy in financial services?
2016-12-13The case is meant to give readers an overview about the concept of Blue Ocean Strategy. Throughout the text hints about what this strategy refers to are given. By knowing the traditional strategic concepts – those that are ... -
The WeTest model of citizens’ integration to water management: designing a pilot of collaborative water monitoring
2016-12-01Water crisis is global and drives huge environmental, social and economic challenges. Human impact on water resources is established. Adaptive policies are attempts to renew water management practices in order to preserve ... -
Mobile money and women empowerment in Sub-Saharan Africa: an exploratory study
2016This research explores the relationship between the penetration of mobile money services and the state of women empowerment across 30 Sub-Saharan African countries. Our purpose is to determine whether fostering the development ... -
The Brazilian student housing market: an exploratory study
2016This research analyzes the emerging and growing student housing market in Brazil with the objective of establishing the market attractiveness and potential for investors and entrepreneurs. Because of the underdeveloped ... -
A study of value transitions in the basal insulin regimen for treatment of type 2 diabetes
2016-12-07Type 2 diabetes is a progressive disease projected to grow tremendously in prevalence. Basal insulin analogues used to be the most efficacious treatment and last step in therapeutic intensification. Today, demographic, ... -
Challenges of the growth phase for a Brazilian social enterprise: the case of 4YOU2
2016This thesis is a case study on 4YOU2, a Brazilian social enterprise whose value proposition is bringing high-quality English language instruction to underprivileged Brazilians. 4YOU2 was founded in 2012 and, in 2016, the ... -
Bringing italians SME’s to Brazil: the case of GM Venture
2016-11-16The Italian business presence in Brazil has been characterizing, since years, the economic landscape of Brazil. More than 1300 Italian companies, from the biggest to the smallest one, are acting in Brazil, exploiting the ... -
Telenovelas in Brazil: a dream factory?: product placement in Brazilian telenovelas
2016-11-18This research analyzes 'telenovelas' in Brazil, with the objective of defining to what extent these popular programs represent a dream factory, literally as an industry that sells dreams and metaphorically in terms of ... -
Maturing born globals in Latin America: the effect of product innovation and access to finance on performance
2016-11-03No âmbito dos campos de conhecimento -negócios internacionais e empreendedorismo- o seguinte projeto visa investigar um tema pouco explorado: o desempenho pós-estabelecimento de Born Globals maduras em relação com o de ... -
Restrictive measures on capital inflow in Brazil in the OTC derivative market: impact on non-financial firms
2016-11-24In August 2011, the Brazilian government taxed short positions in the foreign exchange (FX) derivative market in order to weaken the surge of post-crisis capital inflow, discourage carry trade strategies on the Real and ... -
The lebanese Brazilian entrepreneurs: entrepreneurship in building an elite
2016-10-28Brazilians of Lebanese descent occupy high positions in economic, political and cultural fields. This community is widely associated with the image of success in the country’s collective psyche. Historically, most of the ... -
The use and misuse of graphs in stand-alone annual reports
2016Previous studies have proven that graphs are often manipulated to feign a better and sometimes unreal image of the company to investors and other users of annual reports, who rely on graphical disclosure in their decision-making ... -
Nation branding through mega-events and the impact on tourism development in the host country: a study on the 2014 FIFA World Cup in Brazil
2016-09-14Nation branding has recently gained importance as countries strive for a global competitive advantage to attract worldwide tourists, foreign direct investment and talented workforce, and to enhance consumer preferences for ... -
An applied study of digital retail
2016-09-19In the past two decades the importance of the digital economy worldwide, retail in particular, has increased exponentially, in terms of value it generates and academic debate it spurs. The latter is represented by a vast ... -
Consumer perception of Brazilian beef: insights from a quantitative study in Europe
2016-09-14Brazilian beef companies have been very successful in recent years due to a range of external factors. These factors include a favourable climate in Brazil and an abundant supply of natural resources (such as supply of ...
