FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional

Zara’s brand perception: a comparative approach between Brazil and Spain

Pretti, Nelson
2018-01-10

In this study, the author analyses the effects of country of origin and brand positioning on consumer’s brand perception and purchase intention of the brand ZARA. For the analysis, the author uses online survey to collect ...

A study of the musical theatre industry and production in São Paulo: challenges and opportunities

Montangerand, Candice Lúcia Chris Aché
2017-12-13

A presente pesquisa é um estudo da indústria de teatro musical em São Paulo, destacando os principais desafios e oportunidades que a indústria enfrenta. Tal análise permite alcançar o objetivo principal do trabalho, que é ...

The millennials luxury brand engagement on social media: a comparative study of Brazilians and Italians

Yamawaki, Melissa Akemi Casagrande
2017-12

A invenção da internet criou uma nova dimensão de engajamento do consumidor com marcas. Durante as últimas décadas, mídias sociais se tornaram uma das atividades mais populares entre consumidores ao redor do mundo, levando ...

Compared private equity impact investments

Midoux, Julien Jérôme
2017-11-21

This research aims to study private equity impact investments based on a comparative analysis of different private equity funds practices. In particular, it examines how the requirements of impact investing are encompassed ...

'The luxury market in Brazil: an analysis of its complexity'

Ruggiero, Lorenzo de
2017-12-20

The aim of the present research thesis is to investigate the luxury market in Brazil and how brand can survive in such context. All over the world this sector is becoming more and more crucial, due to many factors, such ...

The organizational model of liberated companies: what they have in common?

Kerloc’h, Gaëtan Samuel Corentin
2017-12-06

This study addresses the current debate about the existence of an organizational model in liberated companies, which impacts its generalization and its transmission over time. Our purpose is to determine whether there is ...

Cross-currency hedging with multiple options

Buck, Alexander Wolfram
2017-11-23

Financial derivatives are broadly used for hedging purposes by large ﬁnancial and non-ﬁnancial corporations in developed countries. Thereof, currency derivatives represent the biggest class. For some currencies, foreign ...

The personal branding of the entrepreneur - a unique asset for a new venture: a study with young french entrepreneurs

Huché-Deniset, Fabien Michael Philippe
2017-12-06

This research aims to identify the characteristics of an entrepreneur’s efficient personal branding strategy that is valuable for his/her company. It also tries to analyze the projected outcomes of the personal brand of ...

'Ça marche!', a profile of early-stage business accelerators in France

Moreau, Antoine Jacques Marie
2017-11-30

Early-stage company acceleration, while a relatively new phenomenon, is more and more popular among startup founders and are becoming a key element of the global entrepreneurship ecosystem. Those fixed-term, competitive ...

Performance of private equity funds in emerging markets: an empirical analysis

Sleczka, Oliver
2017

This paper investigates the performance of private equity funds in emerging markets based on data of individual fund level returns from 1995 to 2013 obtained from Preqin. The research focus of this thesis lies on performance ...

Economic history of cocoa in Southern Bahia its role on economy, society and culture

Lamberti, Filippo
2017-12-07

Using an historical point of view and using the analysis of Jorge Amado in his books and works on cocoa, I will analyze the relation between Cocoa’s crop and the Bahian society that created the 'cocoa civilization' using ...

The dawn of solar power in Brazil: current state and future challenges

Held, Gerrit Simon Rudolf
2017-11-29

As a sun-soaked South American giant with a population of more than 200 million, Brazil is considered to have some of the best conditions for solar power worldwide. Despite its tremendous potential, the countryhas so far ...

A comparative study of recycling in the European and Brazilian textile industry

Garvert, Ulrich
2017-11-29

This master thesis analyzes and compares the Brazilian and European textile recycling industries. The research analyzes how both Europe and Brazil can learn from each other to improve the textile recycling process and ...

The influence of civil society organizations on the extent of corruption in the private sector: case of transparency international

Giraldou, Clara Yolanda
2017-11-29

Corruption is widespread in developed countries and emerging countries alike, both in the public and private sector, and corrupt activities have become embedded within daily routines for too many companies and government ...