Listagem FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional por Título "The influence of a company's communicated CSR initiative on private consumer behavior"
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The influence of a company's communicated CSR initiative on private consumer behavior
2019-12-19The aim of this research is to determine if and how the communication of a company’s CSR initiative influences private consumer behavior. Hereby it is also considered whether the consumers’ support of the issue at hand ...
