Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Title "The development of a scale to measure young millennials' motivations to get entertainment and information"

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The development of a scale to measure young millennials' motivations to get entertainment and information

Konstantyner, Isabela da Cruz Barreto
2020-02-03

According to an informal interview with the marketing manager of Nestlé in Europe, Fast Moving Consumer Goods companies are still struggling and spending a lot of time and money on researches to understand which are the ...