Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Title "The asymmetric dominance effect and beer brands"

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    • The asymmetric dominance effect and beer brands 

      Sun, William
      2020-04-07
      This study aims to explore in which situations the asymmetric dominance effect might happen or not. Some authors suggest that the effect only happen in very rare occasions, where the stimuli is quantitative and clear. As ...