Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Title "Fighting customer churn rate: an exploration of customer defection in financial services"
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Fighting customer churn rate: an exploration of customer defection in financial services
2019-05-20Several papers have related customer churn with customer relationship management (CRM) in a wide range of industries. Few empirical studies have analyzed the Brazilian Consortium segment deeply in order to evaluate customer ...


