Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Title "Fast fashion retailer’s marketing strategies: brand awareness and customer brand engagement"

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Fast fashion retailer’s marketing strategies: brand awareness and customer brand engagement

Moreira, Rodrigo da Mota
2020-12-10

This study is an exploratory study, with a quantitative approach, carried out through a survey, applied through a questionnaire using an online tool, aimed at consumers in the clothing / fashion sector in France. Its central ...