Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Title "Entry mode choice and market selection of born globals in developing countries: a multiple-case study of the ecuadorian software sector"
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Entry mode choice and market selection of born globals in developing countries: a multiple-case study of the ecuadorian software sector
2016-01-08The 'Born Global' phenomenon refers to companies that regard the global market as their natural context and that start their internationalization process very early after inception. Traditional theories like the Uppsala ...
