Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Title "Ecommerce as internationalization strategy: an exploratory study based on premium fashion brazilian brands: case study of farfetch"
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Ecommerce as internationalization strategy: an exploratory study based on premium fashion brazilian brands: case study of farfetch
2016-02-22As stated by Hoffmann and Coste-Manière (2012) 'The web is a mass medium that contrast completely with the traditional codes of exclusivity associated with the luxury industry, and has long been simply rejected by the ...
