Listagem FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional por Título "Crisis communication: organization's reactions to unexpected events"

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Crisis communication: organization's reactions to unexpected events

Moreira, Lionel
2011-02-02

Reputation is considered the most important asset of companies. It enables to set up business relationship and ensure the good functioning of the organization. When an unexpected even crops up, reputation could be threatened. ...