Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Title "Content marketing and brand engagement on social media: a study of Facebook´s posts in the ecommerce industry in Brazil"

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Content marketing and brand engagement on social media: a study of Facebook´s posts in the ecommerce industry in Brazil

Ferrari, Victor Candeloro
2016-02-17

Content marketing refers to marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. It is focused not on selling, but on communicating with customers and ...