Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Subject "Vinho e vinificação - Marcas de origem"
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The effect of region of origin on the individual brands in the region: a study about São Roque and Vinícola Goés
2020-01Regional marketing is an exercise that regions develop so that they can benefit from the region’s unique advantages and distinguish themselves from other regions. It happens in regions all around the world and with this ...
