Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Subject "Vantagem competitiva"

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Data privacy as a strategic competitive advantage: a case study of how Apple and Facebook use data privacy in their branding process

Trindade, Rafael Ferreira
2020-02-12

The growing number of data breaches in the world has brought the concern about Data Privacy to the mainstream media, raising the public awareness of the consequences of bad harvesting of personal data. Moreover, after the ...
The internationalization of South Korea MNC to Brazil

Lee, Salomão Ha Yoon
2021-02-10

In a worldwide view, the globalization force has brought new opportunities to company towards the global expansion. In which, these international businesses are to focus on core competence, strategic alliance, and competitive ...