Listagem FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional por Assunto "Turismo"

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Co-creation in hospitality industry: a case study on the drivers of traveler-generated content

Ferraz, Camila dos Anjos
2015-12-18

User-generated content in travel industry is the phenomenon studied in this research, which aims to fill the literature gap on the drivers to write reviews on TripAdvisor. The object of study is relevant from a managerial ...
Nation branding through mega-events and the impact on tourism development in the host country: a study on the 2014 FIFA World Cup in Brazil

Sörensen, Mascha
2016-09-14

Nation branding has recently gained importance as countries strive for a global competitive advantage to attract worldwide tourists, foreign direct investment and talented workforce, and to enhance consumer preferences for ...
Solo travel: extraordinary experiences and personal transformation

Sanchez de Rojas, Isadora Matsuda
2020-04-16

The purpose of this research is to analyze the transformative and enduring effects of extraordinary experiences. For this, the extraordinary experience of solo travel was explored, defined in this work as traveling alone ...