Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Subject "Redes sociais on-line"

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Digital business platforms and sustainability: a study about sustainable behaviour

Bonetti, Clelia
2020-12-11

As current environmental problems suggest that present consumption and production patterns are not sustainable, technology has received attention as the mediator between scarce resources and continued economic growth. New ...
The millennials luxury brand engagement on social media: a comparative study of Brazilians and Italians

Yamawaki, Melissa Akemi Casagrande
2017-12

A invenção da internet criou uma nova dimensão de engajamento do consumidor com marcas. Durante as últimas décadas, mídias sociais se tornaram uma das atividades mais populares entre consumidores ao redor do mundo, levando ...