Listagem FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional por Assunto "Planejamento estratégico"
Itens para a visualização no momento 1-17 of 17
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Assessment of strategic planning for the adoption of the blockchain technology
2020-02-18This thesis explores ways to infer if companies are diligently planning strategies to support the decision to adopt the blockchain technology. To that purpose, concepts already introduced in the strategic management ... -
The challenges of repositioning an international brand: a case study on the hospitality industry
2011-06-29Much has been said in the literature about brand positioning, as well as about international branding and their importance on ever more competitive world marketplaces. Concerning repositioning, however, the literature is ... -
A comparative study of internationalization potential for Italian SMEs in the fashion industry in Brazil and Russia
2013-09-30Este estudo tem como objetivo desenvolver uma análise comparativa do potencial de internacionalização na Rússia e no Brasil para as PME italianas que operam na indústria da moda. Depois de apresentar ao leitor as principais ... -
'Ça marche!', a profile of early-stage business accelerators in France
2017-11-30Early-stage company acceleration, while a relatively new phenomenon, is more and more popular among startup founders and are becoming a key element of the global entrepreneurship ecosystem. Those fixed-term, competitive ... -
Distressed situation and renegotiation plan: a case study
2014-12-19This work presents a real case of a company in a distressed situation: PlywoodCo. The objective of this work is to understand why PlywoodCo. got in its current distressed situation and, based on that, propose a financial ... -
The eager fight for supremacy in the online service industry: a comparative study of M&A activities: case studies of Apple, Google and Microsoft
2015-12-18The Online Service Industry is characterized by high M&A activity in the time from 2005 to 2015. Especially the leading companies Apple, Google and Microsoft embed this way of inorganic growth in their corporate strategy. ... -
EDF and the Brazilian power sector
2012-05-09Electricité de France (EDF) is a leading player in the European energy market by being both the first electricity producer in Europe and the world’s leading nuclear plant operator. EDF is also the first electricity producer ... -
Expanding the toolkit for industry analysis: an application of the value capture concept
2017The purpose of this study is to apply value-based business concepts to a product in order to gain insight into the competitive environment within its related industry. This case study is based upon qualitative information ... -
Family ownership as a source of growth in Italian luxury fashion companies: the Max Mara case
2019-06-08This study shows evidence that family ownership is a source of multidimensional growth in Italian luxury fashion companies by analysing the empirical case of Max Mara Fashion Group. A sample of 29 Italian luxury fashion ... -
How does corporate venture capital spur innovation? A cross-country analysis between the brazilian and australian markets
2019-09-20Corporate venture capital consiste em uma poderosa ferramenta para empresas gerarem inovação. Esse estudo teve como objetivo identificar quais são os mecanismos e condições que melhor exploram todo seu potencial de inovação ... -
Implications of digital transformation related industry evolution on the strategy of Walmart, as an example of a U.S. grocery retailer
2019-09-30The thesis studies the evolution of the grocery retail industry in the United States and its impact on the strategy of established firms in that industry. It builds upon a set of strategic concepts and frameworks, most ... -
The Internationalization of AccorHotels in South America: why and how?
2018-08-20The tourism industry has been booming worldwide over the last decades, and South America has not been an exception. According to the data provided by the UNWTO, the continent had one of the highest growth in terms of ... -
The offline retail for Italian digital-native startups: threat or opportunity
2020-12-09In the last decade, the imminent death of the retail sector has often been predicted. However, quantitative studies demonstrate that this is not the case. Although a disruptive change is indeed in act in this segment, it ... -
Pompidou & Pompeia: a parallel between the management strategies of two cultural institutions in the French and Brazilian contexts
2013-12-05The present research was conducted in the form of a multiple-case study of the two cultural institutions in the French and the Brazilian contexts. The Pompidou Center is a State-funded presidential museum project, with the ... -
Survival of the fittest: how small and medium companies harness resources to succeed in the Brazilian imports market
2018-09-21This present study analyses, under the resource-based view (RBV) and the transaction cost theory (TCT) approach, small and medium import companies operating in the non-durable consumer goods sector in Brazil. The RBV theory ... -
Wellness tourism in Southeast Asia : the case study of Six Senses Hotels Resorts & Spas
2018-09-12A context of increased demand for wellness tourism is attracting new players in the tourism industry. The concept of wellness tourism has emerged but hasn’t broken through yet: it is already defined and presented in the ... -
When a local competitor (slightly) shakes up the global giant: a case on the soft drink market
2011-06-28As marcas globais mantiveram muita atenção no campo do marketing (Kotler, 1997; Holt, Quelch, e Taylor, 2004; Özsomer e Altaras, 2008), enquanto as marcas locais foram subestimadas (Ger, 1999; Schuiling e Kapferer, 2004). ...
