Listagem FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional por Assunto "Mulheres - Brasil"

Itens para a visualização no momento 1-1 of 1

Social cause marketing & women empowerment: explanatory case study of a women empowerment cause-related marketing initiative in Brazil

Basdereff, Donatella Françoise Nathalie
2016-11-16

Cause-related marketing may offer opportunities that can contribute to women’s empowerment while having a positive impact on companies leading such programs. This paper seeks to broaden the existing understanding of women ...