Listagem FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional por Assunto "Moda"

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Country of origin Brazil: can Brazilian-Armenian luxury fashion brands be successful in the Russian market?

Babayan, Grant Allen
2019-03-22

The study focuses on the Russian market, where the political situation and the economic sanctions imposed on Russia caused the decrease in the sales of Western luxury brands. The purpose of this study was to evaluate the ...
Fast fashion retailer’s marketing strategies: brand awareness and customer brand engagement

Moreira, Rodrigo da Mota
2020-12-10

This study is an exploratory study, with a quantitative approach, carried out through a survey, applied through a questionnaire using an online tool, aimed at consumers in the clothing / fashion sector in France. Its central ...