Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Subject "Luxo - Indústria"

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Country of origin Brazil: can Brazilian-Armenian luxury fashion brands be successful in the Russian market?

Babayan, Grant Allen
2019-03-22

The study focuses on the Russian market, where the political situation and the economic sanctions imposed on Russia caused the decrease in the sales of Western luxury brands. The purpose of this study was to evaluate the ...
Family ownership as a source of growth in Italian luxury fashion companies: the Max Mara case

Palma, Eduardo de
2019-06-08

This study shows evidence that family ownership is a source of multidimensional growth in Italian luxury fashion companies by analysing the empirical case of Max Mara Fashion Group. A sample of 29 Italian luxury fashion ...
Luxury brands and online consumer-generated content: dealing with the new lead of customers in brand perception

Schram, Juliette Amelie
2013-03-27

User-generated content – conteúdo gerado por usuários – cresceu consideravelmente na Internet nos cinco últimos anos, levando a grandes mudanças nas práticas de marketing. A força do e-word-of mouth, está aumentando e tem ...