Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Subject "Internet - Aspectos sociais"

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Data privacy as a strategic competitive advantage: a case study of how Apple and Facebook use data privacy in their branding process

Trindade, Rafael Ferreira
2020-02-12

The growing number of data breaches in the world has brought the concern about Data Privacy to the mainstream media, raising the public awareness of the consequences of bad harvesting of personal data. Moreover, after the ...
Motivations for knowledge sharing in virtual social networks: a comparative study between Brazil and France

Martins, Daniel Finamore
2012-09-24

Post-modern societies are characterized by the transition from material to knowledgebased economies, where the humanity is facing a growing connectivity but, at the same time, the weakening of social structures that creates ...