Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Subject "Internet"
Now showing items 1-3 of 3
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An applied study of digital retail
2016-09-19In the past two decades the importance of the digital economy worldwide, retail in particular, has increased exponentially, in terms of value it generates and academic debate it spurs. The latter is represented by a vast ... -
Luxury brands and online consumer-generated content: dealing with the new lead of customers in brand perception
2013-03-27User-generated content – conteúdo gerado por usuários – cresceu consideravelmente na Internet nos cinco últimos anos, levando a grandes mudanças nas práticas de marketing. A força do e-word-of mouth, está aumentando e tem ... -
The market strategies alternatives of an e-business start-up in Brazil
2012-04-24The e-business market is one of the fastest growing markets in Brazil, with e-business sales accounting for BRL 14.8 billion in 2010 and a growth of 40% per year (+1000% over the past 7 years). Sales-event clubs and ...
