Listagem FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional por Assunto "Indústria hoteleira - São Paulo (SP)"
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Co-creation in hospitality industry: a case study on the drivers of traveler-generated content
2015-12-18User-generated content in travel industry is the phenomenon studied in this research, which aims to fill the literature gap on the drivers to write reviews on TripAdvisor. The object of study is relevant from a managerial ...
