Listagem FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional por Assunto "Indústria farmacêutica"
Itens para a visualização no momento 1-4 of 4
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Brand positioning in the pharmaceutical industry: content analysis applied to antiaging drugs
2017-12-13Under the shifting dynamics of pharmaceutical industries, companies must be responsive to adjust their strategies to the constantly evolving environment as well as predict future changes to be able to prepare and position ... -
Entry strategies into biosimilars: assessment of entry modes into the field of biosimilars from the perspective of pharmaceuticals, generics and biologics companies
2013-05-24Today’s pharmaceutical industry is in transition. As major blockbuster drugs are losing or are about to lose patent protection, and big pharmaceutical companies are not replacing those products with new innovative chemical ... -
Open Innovation in the pharmaceutical industry
2014-01-29O objetivo desse estudo é discutir a estratégia de inovação aberta adotada pelas quarto maior companhias farmacêuticas norte-americanas nos último quarto anos. A inovação tem sido reconhecida como uma fonte essencial de ... -
A study of value transitions in the basal insulin regimen for treatment of type 2 diabetes
2016-12-07Type 2 diabetes is a progressive disease projected to grow tremendously in prevalence. Basal insulin analogues used to be the most efficacious treatment and last step in therapeutic intensification. Today, demographic, ...
