Listagem FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional por Assunto "Indústria automobilística"

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Approach to corporate social responsibility management strategy: case comparison study of the United States Ford Motor Company and Germany’s BMW Group

Henares, Henrique
2020-06-05

This paper addresses the question, “How do major institutional differences between the USA and Germany explain the dissimilarities in the way Ford and BMW implement their CSR strategies?" This thesis aims to contrast the ...
Influence of sudden incidents on the brand reputation of a firm and its reaction

Grüner, Ann-Kathrin
2017-10-30

The automotive industry always has been crisis prone and with the most recent Volkswagen emission incident, this dissertation aims at understanding the effects of a crisis on the brand reputation of the affected firm, ...