Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Subject "Facebook (Firma)"

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Content marketing and brand engagement on social media: a study of Facebook´s posts in the ecommerce industry in Brazil

Ferrari, Victor Candeloro
2016-02-17

Content marketing refers to marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. It is focused not on selling, but on communicating with customers and ...
Exploring different social media users from the millennials’ generation: a cross-cultural behavioral analysis of Brazilian users of Facebook and chinese users of RenRen

Park, Bruno
2015-01-23

With the increasing importance of digital communication and its distinct characteristics, marketing tools and strategies adopted by companies have changed dramatically. Among the many digital marketing tools and new media ...