Listagem FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional por Assunto "Estratégia"
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Entry strategies on an emerging market: Brazil: case studies of French cosmetics companies in Brazil
2011-07-13This work deals with entry strategies in an emerging market, the Brazilian market. The case studies supporting it are of French companies from the cosmetics sector. A literature review about the subject will be compared ... -
Social media crises in the organization: exploring management strategies through cases from France and Brazil
2016The aim of this Master’s thesis has been to shed light on the response strategies that organizations are implementing when facing a crisis created on or amplified by social media. Since the development of social media in ... -
Start-up acquisition: motivations, difficulties and lesson learned
2016-01-14In a continuous survival effort, corporations search for different ways to expand their business within the market in which they already operate, or within new desired markets. To reach their objectives, the employees ...
