Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Subject "Empresas multinacionais"
Now showing items 1-15 of 15
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Advertising new product categories to new geographical markets
2012-09-18Em um ambiente global dinâmico e competitivo, muitas empresas notam que constante desenvolvimento e lançamento de novos produtos são atividades-chave para seu crescimento e sobrevivência. Hoje, um dos maiores desafios ... -
Challenges and opportunities of Chinese commercial banks in the Brazilian market: a case study
2021-02-03In the first decade of the 21st century, the five largest Chinese Commercial banks entered the Brazilian market. However, as state-owned joint-stock banks with global expansion, the “Big-5 ” Chinese banks have faced ... -
A competitividade internacional de firmas transnacionais na nova geografia econômica das nações em processo de integração político-econômica regional: uma análise longitudinal de empresas globais em macrorregiões supranacionais
2011-03-04Owing to the globalization phenomena, international Economics and Politics aspects have extensively been debated amidst scholars of International Business given the extent of its impinge upon operational and strategic ... -
Creating buyer-supplier commitment in food supply chains at the base of the pyramid
2013-11-26Esta pesquisa analisa o papel dos aspectos relacionais tais como confiança, comprometimento, interdependência e uso de poder âmbito das estratégias de negócios inclusivos que envolvem pequenos agricultores nas cadeias de ... -
Entry mode choice and market selection of born globals in developing countries: a multiple-case study of the ecuadorian software sector
2016-01-08The 'Born Global' phenomenon refers to companies that regard the global market as their natural context and that start their internationalization process very early after inception. Traditional theories like the Uppsala ... -
International entry modes in Brazil and the CAGE distances effects
2016-02-25The international entry mode choices have a relevant importance for the impact they have on successful internationalization strategies. Many theories have been developed to describe which entry mode may be better than ... -
International market selection for emerging markets: evidence from the Italian wine SMEs
2020-11-25In the context of an increasing critical role of Emerging Markets in today’s globalized economy and international trade flows, this study contributes to the research on the topic of International Market Selection (IMS) and ... -
The Internationalization of AccorHotels in South America: why and how?
2018-08-20The tourism industry has been booming worldwide over the last decades, and South America has not been an exception. According to the data provided by the UNWTO, the continent had one of the highest growth in terms of ... -
Luxury strategy of perfume brands in emerging markets: an exploratory study of luxury brands in the perfumes sector in Brazil
2016-12-20In recent years, emerging markets – considered the lead countries of the ‘developing world’ – have been outgrowing developed countries within the scope of the luxury market worldwide. Consequently, these new markets represent ... -
Open Innovation in the pharmaceutical industry
2014-01-29O objetivo desse estudo é discutir a estratégia de inovação aberta adotada pelas quarto maior companhias farmacêuticas norte-americanas nos último quarto anos. A inovação tem sido reconhecida como uma fonte essencial de ... -
The promotion of outward foreign direct investment: a comparative analysis of Bric countries
2011-10-07Esta dissertação procurou identificar o papel dos governos na internacionalização produtiva de empresas dos países BRIC. Por meio de uma análise comparativa do comportamento dos investimentos diretos no exterior (IDE) ... -
A qualitative study of the internationalization of born-global technology start-ups in Brazil
2015-12-17O fenômeno das empresas born globals e a internacionalização de empresas brasileiras de base tecnológica são tópicos recentes na literatura acadêmica, devido também ao fenômeno ser recente. Não existem muitos estudados ... -
Standardization and adaptation in multinational corporations: applied study on Samsung’s marketing mix strategy
2020-04-27O marketing internacional é o processo de planejamento e realização de transações entre fronteiras para criar trocas que satisfaçam os objetivos de indivíduos e organizações (Czinkota & Ronkainen, 2006). A abordagem de ... -
Winning in Brazil: how institutional voids affect the entry decision making process of foreign venture capital firms coming to Brazil
2015-09-08The master thesis for the achievement of the academic status master of science in international management (MPGI) will aim to solve the research question of how institutional voids affect the entry decision-making process ... -
Xiaomi in the internationalization process: failures and lessons
2021-02-23Along with the trend of globalization, the rise of the Chinese economy, and the encouraging policies published by the government, more and more Chinese companies started to walk across the border. However, there are always ...
