Listagem FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional por Assunto "Difusão de inovações"

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Diffusion of frugal innovation and innovativeness in low-income contexts

Margraf, Philipp
2019-12-09

This research examines the Diffusion of Innovation (DOI) in Base of the Pyramid (BOP) markets in the context of Frugal Innovation as well as the characteristics of innovative consumers in low-income markets. It is divided ...
Innovation districts: an investigation of the replication of the 22@ Barcelona's Model in Boston

Morisson, Arnault
2014-12-22

In 2000, the city of Barcelona launched 22@ Barcelona, dubbed the innovation district. The city sees the project as a means to accelerate Barcelona’s transition toward the knowledge economy. Other cities around the world ...