Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Subject "Desempenho"
Now showing items 1-5 of 5
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BUILDING THE BRAND IDENTITY THROUGH AESTHETICS ON SOCIAL MEDIA: THE AESOP CASE STUDY
2021-02-09The increased competition in the retail industry has forced brands to adapt. Quality as well as availability are no longer enough to attract customers and increase market share, due to the standardization of mass production ... -
How engagement with influencer marketing campaigns affect the brand performance: a case of stories on Instagram
2021-04-08Influencer marketing englobes many studies that aim increasing the engagement rate of the viewers with the content created by social media influencers, that could be considered opinion leaders. Content has a great impact ... -
The impact of corruption on the performance of state-owned companies: case of Petrobras Brasil
2016-04-14State-owned companies are often considered as crucial components of a country’s economy. They are responsible for the creation of numerous jobs and are often providing essential services that require heavy capital investment. ... -
The relationship between board of director's nationality diversity and financial performance
2013-09-25Companies are moving to a more international structure; going into new markets and having an increased competition in all fronts. Therefore, the practices that lead companies to a more efficient and competitive position ... -
Single vs. multi-factor strategies-improving performance through factor-tilts
2020-12-06This study compares the risk-adjusted performance of 10 single-factor (smart beta) and 75 multi-factor (advanced beta) portfolios over the period of 1992 to 2019. The emphasis is set on testing the performance changes ...
