Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Subject "Consumo (Economia)"
Now showing items 1-3 of 3
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Being ahead of its time the consumer resistance phenomenon: a comparative case study research
2014-09-26As empresas frequentemente negligenciam o fenômeno da resistência dos consumidores, culminando em investimentos em vão que podem comprometer a sustentabilidade financeira da empresa. Em um mundo onde a novidade é solicitada ... -
French wine and the Brazilian consumer
2015-03-11In a more and more competitive international wine market, French exporters are looking at new markets to spread their activity. Brazil presents today a considerable potential market for wine, and it is very important for ... -
Luxo e consumo consciente: eles são realmente paradoxais? Um estudo sobre o comportamento de consumo de consumidoras de luxo brasileiras e portuguesas
2013-01-29Consuming luxury is usually a self-centered activity, based on hedonistic and differentiation purposes. Conscious consumption, on the other hand, is driven by social and environmental concerns about the well-being of the ...
