Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Subject "Consumidores de baixa renda"

Now showing items 1-2 of 2

    • Diffusion of frugal innovation and innovativeness in low-income contexts 

      Margraf, Philipp
      2019-12-09
      This research examines the Diffusion of Innovation (DOI) in Base of the Pyramid (BOP) markets in the context of Frugal Innovation as well as the characteristics of innovative consumers in low-income markets. It is divided ...

    • Motivational theory applied to real estate 

      Fajer, Philipe Fiks Brukirer
      2019-02-22
      This paper sets off to better understand motivation in the purchase of real estate of low-income consumers. Classical motivational theories are synergized to create a new framework on motivation on this subject. An exploratory ...