Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Subject "Consumidores - Preferência"
Now showing items 1-3 of 3
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Consumer perception of Brazilian beef: insights from a quantitative study in Europe
2016-09-14Brazilian beef companies have been very successful in recent years due to a range of external factors. These factors include a favourable climate in Brazil and an abundant supply of natural resources (such as supply of ... -
Country of origin effect: evidences from European consumers' of a Brazilian fashion brand
2016-12-20This study aimed to better understand the European consumers’ behavior towards a foreign unfamiliar brand from a developing country based on the real internationalization case study of a Brazilian fashion brand (Osklen). ... -
The country of origin effect: tracking Brazil’s brand image among italian consumers
2013-01-29O Brasil se tornou nos últimos anos uma importante economia no cenário global. O país sempre foi visto basicamente como um exportador de commodities; no entanto, devido ao crescimento de investimentos e ao desenvolvimento ...
