Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Subject "Consumidores - Atitudes"
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The asymmetric dominance effect and beer brands
2020-04-07This study aims to explore in which situations the asymmetric dominance effect might happen or not. Some authors suggest that the effect only happen in very rare occasions, where the stimuli is quantitative and clear. As ... -
Exploring attitudes and behavioral intention of brazilian consumers towards fair trade and fair trade products
2015Global sales of FT products have been growing consistently in the last years. According to the FLO, they jumped from less than €1 billion in 2004 to around €5,5 billion in 2013. Although the movement is still beginning in ... -
Luxo e consumo consciente: eles são realmente paradoxais? Um estudo sobre o comportamento de consumo de consumidoras de luxo brasileiras e portuguesas
2013-01-29Consuming luxury is usually a self-centered activity, based on hedonistic and differentiation purposes. Conscious consumption, on the other hand, is driven by social and environmental concerns about the well-being of the ...
