Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Subject "Comunicação nas organizações"

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Crisis communication: organization's reactions to unexpected events

Moreira, Lionel
2011-02-02

Reputation is considered the most important asset of companies. It enables to set up business relationship and ensure the good functioning of the organization. When an unexpected even crops up, reputation could be threatened. ...
Exploratory study of corporate social responsibility: blogs as a communication tool to enhance company-stakeholders relationships

Pallez, Marianne Ambre
2013-10-29

O conceito de responsabilidade social corporativa (RSE) evoluiu gradualmente do objetivo de satisfazer as expectativas dos acionistas para o cumprimento das expectativas das partes interessadas. Tornou-se um conceito ...