Browsing FGV EAESP - MPGI: Dissertações, Mestrado Profissional em Gestão Internacional by Subject "Comportamento do consumidor - Brasil"
Now showing items 1-3 of 3
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French wine and the Brazilian consumer
2015-03-11In a more and more competitive international wine market, French exporters are looking at new markets to spread their activity. Brazil presents today a considerable potential market for wine, and it is very important for ... -
Luxo e consumo consciente: eles são realmente paradoxais? Um estudo sobre o comportamento de consumo de consumidoras de luxo brasileiras e portuguesas
2013-01-29Consuming luxury is usually a self-centered activity, based on hedonistic and differentiation purposes. Conscious consumption, on the other hand, is driven by social and environmental concerns about the well-being of the ... -
The millennials luxury brand engagement on social media: a comparative study of Brazilians and Italians
2017-12A invenção da internet criou uma nova dimensão de engajamento do consumidor com marcas. Durante as últimas décadas, mídias sociais se tornaram uma das atividades mais populares entre consumidores ao redor do mundo, levando ...
